Radio City - India’s first & leading FM brand has been synonymous with the category since its inception in 2001. With out of the box innovations, ideas and well researched music forming the crux of all the programming initiatives, Radio City has been able to strike the right chord with the listeners making it a pioneer in radio in India. Innovative programming and marketing initiatives have helped Radio City pioneer FM in India. In phase III auction, the network has expanded its footprint by efficiently adding 11 new markets after carefully selecting towns with greater SEC AB population. With the addition of the new towns and addition of Radio Mantra towns, Radio City reaches to 39 most important towns of India dominating the most important advertiser markets.
Our brand is a pioneer in the industry with many innovative properties:
- We were the first to introduce humour on radio with Babber Sher
- First to launch agony aunt solving love problems with Love Guru
- First to launch the biggest singing reality show in India with Radio City Super Singer
- First to launch a multi-city live radio concert with Radio City’s GIG City
- First ever FM station to recognise independent singers and musicians with Radio City Freedom Awards
- First FM station to take radio creativity for clients to a whole new level with a specialised creative client solutions agency – AudaCITY
- First FM station to launch internet radio streams in India
URL: https://www.radiocity.in/